I’m pretty much sure you are hooked on to the Candy crush Saga. If not, it’s still not easy to escape the requests on Facebook. Whether you accept it or not, you got curious about the game and wondered why so many people around you are playing it. Either you downloaded it and deleted it later after endless tries. Or perhaps, you are still addicted to it! One thing is sure, the games you play speaks a lot about your personality and traits. Here are a few qualities that every hard-core candy crush player unknowingly incorporates.

Determination- Even after several attempts of losing, you still keep on trying till you complete the level.  Yes, it does get frustrating at times. We've all been in that situation of losing it to just one last move. However, no matter what, you are extremely determined to win. Keep it up!

Patience- If you don’t have the patience, Candy Crush is definitely not your type of game. Each level gets tougher and really difficult to crack. But, your patience is what keeps you going.  Keeping yourself calm and composed all the time. Also, patiently waiting for lives is not at all easy. You are awesome!

Hope- Each time you play a level, you have this little hope of completing it. Sometimes it’s your luck and sometimes it’s your calculated moves that make you win. But, each time, there is no doubt that we all keep hoping that we complete the game.  Yes, it is hope that is important in real life too!

Never give up- Failure is the stepping stone to success. Just because you didn't win the level on the first try, that doesn't mean you won’t win.  You keep trying and trying till you finally succeed. You’re not the kind of person who will give up so easily. That’s really great!

Logical thinking capability- It is true that Candy crush brushes up on your logical thinking capability. You are given a fixed set of moves and need to complete really hard levels. Candy Crush is not at all everyone's cup of tea. If your managing it well, it means your logical thinking capability is quite high. Keep it up! 

Staying Focused- You definitely know what it takes to stay focused. Crossing all the 400+ levels is what you are focused on. You know your goals and will do anything to achieve it. Wow!

Kudos to all Candy Crush lovers! It's not just a game, its more than that. Only, if we inculcate all these qualities in real life. Can never know, maybe we really do! :D

It is true that almost everyone has an account on social networking sites like Facebook and twitter. Chatting for hours and checking the latest buzz on their walls. Expressing themselves and sharing posts that are of high interest. Looking out for online friends and keeping in touch. What's App and Bmm made it connecting to the world  much easier. You can chat whenever you want. Just type your message and it will reach a person who's on the other end of the earth.  Just in a matter of few seconds your message is conveyed. What seemed just a dream some years back is now a reality. This is just the beginning and there is so much more to come. Crazy world it is.

Lifestyle has changed for sure. But, What about personal lives. It is true that our personal lives are invaded. Every single online history is being tracked. Our every action is being monitored and recorded. Even the Google search on our screens are narrowed down on basis of your previous search records. Every app you download pulls in your location and other details into their database. The scariest part is that we have absolutely no control. The virtual world is definitely taking control over our lives. There are online stalkers everywhere. Your profile, last seen, being online, everything is on display for the world to see.

This global change has got us thinking. Yes, we need to think harder this time and find ways that would sort this issue. Hopefully, a base should be created within the virtual world, that would give us more privacy and security into our personal lives.

Idea cellular, an Indian mobile network brand, continues to connect with its audience by its out-of-the-box advertisements that hit right to the point. The ads are targeted at the Aam Janta which includes 70% of India's population. Right from the beginning the brand has stuck to its slogan " An Idea can change your life". These ads are simple to understand with concepts that make you think again. Who can forget the language barrier ad that touched the hearts of many. Abhishek Bachchan plays  a mute chai-wala who gives a group of people an idea as they are worried about not being able to speak the language of the city they are visiting . They are now able to communicate in a different language by the help of their friends over the phone. The ad ended with the slogan "Bolne ke liye kisi bhasha ki jarurat nahi hoti". Over the years Idea has managed to engage the audience with its ads that have this strong emotional element and the feeling of staying connected.

       Idea's latest "No ullu banaving" campaign gives India a simple message that no one can be made a fool anymore. With the latest technology and beaming internet we can acquire lots of information that would prove beneficial in our daily lives. Deep thinking and some serious research has been done to target the minds of the audience. Keeping the cynical remarks aside, it is sure success for them as we've heard a 3yr old to a 80yr old, all seem to be acknowledging most of these ads.

Warm breeze started to spread around every corner of the lane. A sudden drastic change in the climate from being cold to incredibly hot. She sat inside a matchbox, gazing through the tiny window. She knew there was life outside the four corners of the house. It took her back to the days when she would walk down the same street. She could feel the joy of meeting her close friends, the joy of finally reaching home after work, the joy of being able to walk freely. Those were the times she could do anything she wanted. There was no one to stop her. But now, illness took a toll over her life. She was now trapped within a small room, that was her life. Longing for someone of her own to come and meet her. Eager for someone to bring her favourite dish even though it was forbidden. Hoping that today her kids would surprise her with something special. Everyone was trapped in their own worlds. No one knew or perhaps, they all forgot. Days passed and years too. A lot of things changed. 
               Grateful, yet with eyes of sympathy. Tears began to fall for all the things undone. It was too late. Now she lay beneath a bed of flowers as everyone she knew gather around.