Brands Brands Brands! So many products to choose from. Often we are confused what brand to choose from. But how do we really make a decision? Is it really the product that appeals to us or is it the brainchild of the team who created strategies to create the positioning, branding and marketing of the product. Right now even there are several products that can be rated 5stars for their quality and use but yet unknown to many. Pause for a moment and imagine yourself in the supermarket or mall you visited recently. Can you recollect all the brands you saw or perhaps you must have even missed out even looking at some. 

Branding in today's day is very important. Its like a relationship. You don't keep in touch or your presence is not felt, the relation turns dull and nearly forgotten. Marketers have to be on their toes to keep up with the latest trends. Many times we purchase a product just cause someone close used it and recommended it or sometimes you liked the ad so you brought it.

              One such example can be seen in mobile phones. 10 years ago, first came Nokia which was considered to be durable, had good looks and a easy interface. Then came Samsung which was considered to be a China make phone and untrustworthy because of its breakable parts and the phone often getting hung. Then came Sony Ericsson with its amazing audio clarity and stylish looks. And recently Micromax entered in which was known as a China phone, untrustworthy, cheap parts and much more because of its low price that made everyone doubt the phone cause of the well known notion that " If its cheap-it must be not good". But this was in the span of 10 years ago. What about now? Things have changed. 

Nokia was known as old fashioned and that its too formal some months ago, until they came up with Lumia and repositioned themselves as trendy, stylish and cool. Sony Ericsson- Who's that? Samsung is leading the market with its smart phones, style and looks. And now Micromax  is getting the attention it deserved with its Style, looks, durability and priced well. 

So what were we thinking back then. Was it branding or are we just simply fools?

Once again its time to enter the Mumbai local train where millions travel daily. Every minute the crowd increases and consider yourself lucky if you manage to get a seat. Its not as easy as it seems. To enter the train you need to learn the skills and sometimes even get out the daredevil in you when its jam packed. Feels as compact as a sardine tin and within that millions of lives, millions of stories. Traveling in the train will always show you something new and interesting. Different characters, emotions, styles, reactions, stories and much more. Don't be surprised if you' re suddenly a part of a fight you never expected to happen. Every person you see there has a story to tell. A little boy asking his mother who entered the ladies compartment " Mom, when will i be able to travel in the gents? ". A mentally challenged kid kicking everyone around him and heartless people yelling and annoyed at the mother for bringing him in the general compartment. A old lady who's son died at a young age, so she had to work in her old-age to survive and to her tragedy she lost her purse carrying all the money she collected. A woman who had to balance herself near the edge of the doorway and risk her life daily because of the extremely packed train just to sustain her family and her kids education. Amchi Mumbai local is filled with drama and all the mach mach of the little slice of life.

Read more stories on everyday experiences in the local train:  http://mumbailocaldrama.blogspot.in/