Idea cellular, an Indian mobile network brand, continues to connect with its audience by its out-of-the-box advertisements that hit right to the point. The ads are targeted at the Aam Janta which includes 70% of India's population. Right from the beginning the brand has stuck to its slogan " An Idea can change your life". These ads are simple to understand with concepts that make you think again. Who can forget the language barrier ad that touched the hearts of many. Abhishek Bachchan plays  a mute chai-wala who gives a group of people an idea as they are worried about not being able to speak the language of the city they are visiting . They are now able to communicate in a different language by the help of their friends over the phone. The ad ended with the slogan "Bolne ke liye kisi bhasha ki jarurat nahi hoti". Over the years Idea has managed to engage the audience with its ads that have this strong emotional element and the feeling of staying connected.

       Idea's latest "No ullu banaving" campaign gives India a simple message that no one can be made a fool anymore. With the latest technology and beaming internet we can acquire lots of information that would prove beneficial in our daily lives. Deep thinking and some serious research has been done to target the minds of the audience. Keeping the cynical remarks aside, it is sure success for them as we've heard a 3yr old to a 80yr old, all seem to be acknowledging most of these ads.

Warm breeze started to spread around every corner of the lane. A sudden drastic change in the climate from being cold to incredibly hot. She sat inside a matchbox, gazing through the tiny window. She knew there was life outside the four corners of the house. It took her back to the days when she would walk down the same street. She could feel the joy of meeting her close friends, the joy of finally reaching home after work, the joy of being able to walk freely. Those were the times she could do anything she wanted. There was no one to stop her. But now, illness took a toll over her life. She was now trapped within a small room, that was her life. Longing for someone of her own to come and meet her. Eager for someone to bring her favourite dish even though it was forbidden. Hoping that today her kids would surprise her with something special. Everyone was trapped in their own worlds. No one knew or perhaps, they all forgot. Days passed and years too. A lot of things changed. 
               Grateful, yet with eyes of sympathy. Tears began to fall for all the things undone. It was too late. Now she lay beneath a bed of flowers as everyone she knew gather around.

Go back in time. How was it. How were you as a person. The quite one or the most notorious kid that everyone feared. The silent one or someone who just wouldn't stop talking. The innocent one or someone who always could decode what was happening around. Yes, life has changed a lot. Not only for me, but for everyone. Each and everyone realizes the change in their life.  However, at one point of time, we stay the same and continue to be the same for the rest of our lives. Look back 2-3 years and reflect. How much have you really changed?

What is really happening? Have you noticed one thing about elders. Some may try and act matured, but, when with their own friends, they mix about and talk and joke just like we do. Some elders have the same mentality like us, more modern and have kept up with times. At one time, age does not matter at all. Our mental age remains constant. Experiences in life is what really makes a person. You'd be suprised to see a man at age 60 being more open minded than you. Perhaps, a kid at age 5 being more matured than you. It all depends from person to person. Life. Experiences.

Life is pretty much a journey with ups and downs. Its more like a roller coaster ride. Sometimes good things happen and something’s it is the opposite. Each one living the life of their own.  It is completely impossible for 2 people to live the same life. Each on is created unique with their own goals and aspirations. We may meet people with similar characteristics, but, it is impossible to find someone who has experienced life just as you did. One thing to realize is that somehow we are feeling the same. It is just that we experience it at different levels at varied stages of life. Materialistic needs may not be the same, but the emotional drama is experienced with everyone.

Just imagine for a second, What if nothing ever changed. What if relationships remained intact? What if we never aged? What if we did not have any feelings? What if we led the same life, each day for the rest of our lives. What if our lives remained constant right from the day we were born.  Doing the same things daily. No personal growth, no goals, no aspirations. Just the same day everyday. Seems suffocating to me. But, if you wished for that kind of life, think again!

From being as skinny as a stick to putting on a lot of weight. Here is the diary of a girl who had no control over her weight. Baby fat is what she called it before. Chubby cheeks that never seem to go in. Her diet was the same as any girl her age, besides, just a little eating out once in a while. She went to college and brisk walked back and forth. Yet, somehow she kept putting on weight. Here friends could no longer recognize her. Sometimes they ignored her thinking she was someone else. To top it all, one day a stranger or perhaps a strange lady asked her if she was pregnant. It was quite depressing. What was happening? Was it stress that made her like that or was it the lifestyle she led. Perhaps she could indulge in some sports or perhaps she would try eating healthy meals. The more she tried the more she ended up eating more. Was it really necessary to get thin ? Would she feel more energetic if she lost weight? Would it increase her self-confidence? Being fat is not easy. She tried and tried and tried. Her voice was so tiny in front of millions of girls all wanting the same thing.

          Could it be the skinny models on advertisements that made her insecure. Could it be that her college did not promote fitness the way it should have. In today's time, where new fast food joints open each day, would it be easy to resist the temptation. Where food is promoted on television and new recipes that make you even more hungry. Everything around entices her to be so unhealthy. It is a tough battle and the only way out is to find an inspiration. Shed all the extra kilos with strong determination and will power. Its now or never. You can start now.

        This fat girl could be anyone. Your friend, neighbour or family. It could be You.

Waking up all sleepy.  Blurred eyes trying to look around as I yawn.  After all the freshening up it is time for a hot cup of tea. The Water begins to boil as I throw in the tea powder & sugar. Stir it up a bit and add some milk. The mixture is then left to brew till the aroma spreads around the kitchen. Chirping birds and cool breeze from my window. The dark blue hue fades off, bringing in the light. The steam begins to rise higher and higher, forming a path.

The table is laid with breakfast as I pour in the hot steaming tea into my favourite mug. I am accompanied with my dad. A long chat continues, discussing funny events that occurred the day earlier to serious issues that need some change. It makes me wonder how a simple cup of tea can create memories.

My bag is packed and I’m all set for work. After all the traveling & tiredness, the first thing I look out for is a cup of coffee.  The fresh taste rejuvenates me in seconds. It’s time to concentrate on work now.  Looking at my watch after every hour, waiting for the evening break. Times up for another cup of hot tea with my colleagues. Blowing into the small tiny glass that is half the size of my palm. We discuss work issues and irritate each other. A lot of jokes and endless laughter.

Its more than just a cup of coffee or tea. It is memories that will last forever.

Its the only day in the entire year that belongs to only you. Nothing can take away the special moment of the fact that you were born. It is celebrating the gift of life. You'd be surprised to see so many people around you sending their good wishes. Sometimes you may receive a message from an old friend or perhaps an enemy too. 

Its a very special feeling. Every possible negativity eliminates from your soul. A fresh start to the new year. You may grow old, but feelings remain the same. Appearances may change, but not the originality of your soul. Days will come and go, you will always be who you were or might rather change to who you want to be.